Monday, March 1, 2010

GOING GREEN IN BRAMBLETON - Brambleton Launches Energy Conservation Pilot and Recycling Rewards

The award-winning master-planned community of Brambleton, with its 2,000 plus residents, is again leading by example—this time in social responsibility. For their efforts in protecting the environment, residents of this southeastern Loudoun County community are being rewarded with more green in their wallets. Brambleton Group L.L.C., residential and retail developers of Brambleton, recently launched an Energy Conservation Pilot Program in association with Northern Virginia Electric Cooperative (NOVEC) and Carina Technology.

This smart grid technology accessed through the Internet will give residents an opportunity to identify ways to improve their energy management and provide a better understanding of home energy consumption and potential savings. Participants will receive real-time usage summary updates and will be able to determine if lifestyle adjustments are needed in order to create energy savings.

In another green initiative, the community’s new refuse company, AAA Recycling an
d Trash Removal, brought RecycleBank® to Brambleton residents last fall. RecycleBank is a rewards program that motivates households to recycle. The community’s recycling will be weighed weekly and points assigned to the community as a whole. Residents who have registered with RecycleBank will then be given an equal share of points on their account which can be redeemed towards coupons, gift cards or movie tickets at both national and local retailers.

About Brambleton:

Brambleton ( is a development of Soave Enterprises, LLC, (, a diversified management and investment company founded by Detroit businessman, Anthony L. Soave. It provides strategic planning, financial and other management resources to its affiliated business ventures in the real estate, automotive retailing, beer distribution, scrap metal, industrial services and transportation industries, among others. In 2009, Forbes Magazine ranked Soave Enterprises as the 216th largest privately held company in the United States.

About Carina Technology:

Carina Technology, Inc. is a hardware and software firm that provides Energy Intelligence (EI™) Solutions in more than 100 US utilities and energy providers. Carina enables energy providers to manage operations more efficiently and create new revenue streams through real-time hardware and software applications such as interactive GIS, Meter Data Management, remote meter reading, demand response, and power quality management.

Carina’s vision is to identify innovative ways to tackle the energy crisis with smart, realistic solutions. The approach implements time, money, and resource-saving technologies that both the energy provider and consumer can leverage to create sustainable results. Learn more about Carina at

About RecycleBank:

RecycleBank is a rewards program that motivates people to recycle. Using the RecycleBank proprietary three-step process Recycle, Record, Reward™, they quickly and easily measure the amount of material each home recycles and then convert that activity into RecycleBank points that can be used at hundreds of local and national rewards partners. RecycleBank is simple to implement, market-driven, and proven to work; saving municipalities’ money and rewarding citizens for their environmental stewardship. Kleiner, Perkins, Caulfield and Byers, RRE Ventures, The Westly Group and Sigma Partners are institutional shareholders. Ron Gonen, the co-founder and CEO, is the largest individual shareholder. RecycleBank is headquartered in New York City. RecycleBank was recently honored as a 2009 World Economic Forum Technology Pioneer and has been named as a 2009 Champion of the Earth by the United Nations. Visit for more information.

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