Monday, November 8, 2010

Meet Brambleton's Enterprising Retailer, Diane Fisher

“I love the community, it's a great neighborhood,” said Brambleton Town Center retailer Diane Fisher, who with her husband Dan, operates two retail shops at the master-planned development's bustling retail center.

The couple opened Edible Arrangements in Brambleton three years ago. It is the only Loudoun franchise for this unique business that features highly creative, colorful—and delicious—fresh fruit arrangements and baskets. The Fishers own the business with co-owner, Anh Do Quy, and Dan manages the store. Serving customers seven days a week, Edible Arrangements takes to the road with corporate and residential deliveries, as well as serving customers with its delicious fresh orders at churches and schools.

The success of their first venture spurred on Diane Fisher's next business venture in Brambleton's Town Center. This past summer, she took the major step of relocating her Eclips Salon and Day Spa from Ashburn to a large and attractively decorated corner location at the retail center across from Harris Teeter. In January, Fisher will relocate her Eclips Kids salon to Brambleton as well. In addition to stylish cuts, the salon will feature movies, hair products and accessories designed for children.

“This is a good location for us,” Fisher said, noting the ongoing activity and busy foot traffic that Brambleton has created at its thriving town center.

The entrepreneurial retailer has been involved in management and ownership of salons for years. Fisher, a Purcellville resident, is well-versed in what it takes to keep a salon thriving, her staff happy in their jobs, and clients returning for cuts, a wide variety of hair treatments, and visits to Eclips' two spacious and well-appointed spa rooms.

At the Nov. 5 Eclips grand opening in Brambleton, she kept an eye on the trendy hair fashion show staged by her stylists and their models while booking a walk-in client's appointment at the front counter. General manager Cindy Dean stepped in to help arrange the appointment. Fisher glanced over at her son, Adrian Dillenseger, Eclips' chief financial officer, and her daughter-in-law, Stephanie Dillenseger, the shop's manager. “I keep saying I'm going to take time off soon,” she said, flashing a smile.

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Brambleton is a development of Soave Enterprises, L.L.C., Soave Enterprises is a diversified management and investment company founded by Detroit businessman Anthony L. Soave. Soave Enterprises provides strategic planning, financial and other management resources to its affiliated business ventures in the real estate, automotive retailing, beer distribution, scrap metal, industrial services and transportation industries, among others. Recently, Forbes Magazine ranked Soave Enterprises as the 251st largest privately held company in the United States.

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