Sunday, February 28, 2010

The Brambleton Group is excited to debut our new B_Inspired ad campaign. This concept plays off the “B” in Brambleton and leverages simple, modern and colorful icons with clever word pairings to promote all that Brambleton has to offer: lifestyle, access, services, location, amenities, brand new homes, and so much more.

Take a look at one of our new ads and be sure to click to our new landing page. B_Connected with Brambleton!


Brambleton Town Center is hosting a free Community Safety Shred event on Saturday, March 20 from 10 a.m. to 1 p.m. in the Chevy Chase Bank parking lot. The event will provide Loudoun residents with the opportunity to protect their identities by shredding sensitive documents. The truck-mounted shredder can accept all types of paper documents, even those with staples, paper clips or other small fasteners; however, based on limited capacity, shredding is restricted to individual use only with a limit of 10 boxes per vehicle. After the event, all shredded material will be recycled.

“The shredder can handle as much as 5 tons of paper. Last year we reach capacity before the end of the event, so we recommend that people come early” said Steven Theobald, general manager of Proshred Security.

Radio station 92.5 WINC-FM will be broadcasting live throughout the event and participants can receive coupons and other giveaways from
Brambleton Town Center merchants.

Anchored by Harris Teeter and Regal Fox Cinema,
Brambleton Town Center ( is located at the intersection of Ryan Road (Rt. 722) and Olympia Drive in Brambleton (Ashburn). The center is owned by Brambleton Town Center Associates, LLC and is managed by The Rappaport Companies (, a full-service real estate company specializing in retail leasing, tenant representation, management and development services. Headquartered in McLean, Va., The Rappaport Company’s portfolio includes more than 12 million square feet of retail space located throughout the mid-Atlantic region.

Sunday, February 14, 2010

Bringing You Our Business - BYOB

Introducing You to The Brambleton Town Center's Resident Business Owners
Dr. Elizabeth Zapp - Loudoun Medical Aesthetics

How long have you been living in Brambleton, and why did you decide to move here?
We moved here in July of 2003, when the Navy transferred me to Bethesda from Chicago. We loved the idea of a new family-oriented community where lots of people would be moving in at the same time.

What compelled you to start a business here in Brambleton?
After living here for a few years it was obvious that Brambleton was full of active people with the knowledge and means to take care of their physical and mental well-being — a perfect group for my practice.

What are some of the challenges of owning a business in the community where you live?
Patients might be concerned about their privacy in any close community, but I really enjoy the opportunity to work with friends, neighbors, and aquaintances on their goals and concerns and strive to keep that care confidential. Interestingly though, sometimes the results are so stunning that patients have a hard time keeping it a secret themselves. Word-of-mouth from my patients is my biggest referral source!

How do you differentiate your business from the competition?
My aesthetic business is unique in the level of professional care that my patients receive. All consults and treatments are done by the physician -- you can be confident in the level of training and expertise. By applying a medical model to cosmetic treatments, the patient can be assured that they are getting safe and effective treatments.

Describe your vision of Brambleton in the next 5 years, and where do you see your business?
I see Brambleton continuing to grow and evolve with even more opportunities for health and wellness . The opening of Sport & Health, more restaurants and stores, and the addition of more recreational facilities will position Brambleton as a vibrant, healthy, and active community. I plan on growing my business along with Brambleton, providing even more aesthetic services to the community.

Monday, February 1, 2010

The Brambleton Group LLC selects Delucchi+ Assocaties its 2010 Agency of 2010

Washington, D.C. – (Wednesday, January 27, 2010) – In a statement issued today, Christine L. Delucchi, President of Delucchi+ (, an innovative, full-service strategic marketing communications firm located in Washington, D.C., announced that it has been selected as the agency of record for Brambleton – an award-winning, master-planned residential and retail development located in the Dulles area of southeastern Loudoun County.

Delucchi+ will develop the overall branding strategy and creative executions for the development, as well as manage marketing, events, digital marketing, and public relations programs for the community. “We are extremely excited and honored to partner with The Brambleton Group, LLC on this project,” stated Christine L. Delucchi. “Our team has developed a robust marketing, messaging and media strategy that we feel will support both the community and builder sales goals.”

Brambleton, currently home to more than 2,000 residents, offers its residents lifestyle, convenience and a sense of community. The development features homes by award-winning builders including Beazer Homes, Camberley Homes, Centex Homes, Gulick Group, Miller and Smith, Stanley Martin Homes, Van Metre and Winchester Homes.

Delucchi+ is a full-service strategic marketing communications firm that has over 20 years’ experience working with local, national, and international clients in real estate, travel and resort, retail, financial services, sustainability, health and wellness, and non-profit industries. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information about Delucchi+, go to or contact Annette J. Picon, MediaResearch Director, at 202.248.5852.

About Brambleton / Soave Enterprises, LLC
Brambleton ( is a development of Soave Enterprises, LLC, ( Soave Enterprises is a diversified management and investment company founded by Detroit businessman Anthony L. Soave. It provides strategic planning, financial and other management resources to its affiliated business ventures in the real estate, automotive retailing, beer distribution, scrap metal, industrial services and transportation industries, among others. Forbes Magazine ranks Soave Enterprises as the 251st largest privately held company in the United States.